Project description
Steve's Deli Branding and Concept Design
Client
Steve's Deli, LLC
Services
Graphics, Photography, Videography, Branding
Description of Services
I developed Steve's Deli, a friendly neighborhood deli that pushed the boundaries of fast casual food in the Pittsburgh, PA region. I developed the brand and styling to promote a relaxed and casual atmosphere. I took inspiration from vintage signs and bold script.
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a36ae761cf4515d55a0f7_a5e13262485231.5a91da850e088.jpg)
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a38a377b008b56b179f70_0200ed62485231.5a91da8425cb0.png)
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a38a8205f6ceb1fe4313a_d6e92062485231.5a91da848dba4.jpg)
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a389cb996a23858c1ae60_2a5e5162485231.5a91d298cf5b0.png)
New life to old traditions
Steve's Deli was a place where we looked to the past for inspiration but to the future for the new techniques and to the neighborhoods for ingredients made with the same attention to detail that we share.
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a376f34f8cfe532c6edd3_e4047262485231.5a91d298cfbc1.png)
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a37c0dc2d54d5cd4b0417_30553f62485231.5cbb773936da6.jpg)
The last piece
I still miss the sandwiches, maybe we'll do a reunion eventually someday.
![](https://cdn.prod.website-files.com/657b5d1c945d24e3aa7c2334/659a379d4415cad293502107_a35a6f62485231.5b241634ecbbe.jpg)